An intern’s perspective

As we look for a new Intern (click here more details about applying!), we’ve asked Jordyn Rankin our most recent Intern, to reflect on her experience.

 

So Jordyn, what did you expect from your internship & what was the reality of your internship experience?

I honestly didn’t know what to expect from interning with Pursuit Communications, I guess that’s because this was my first ever intern experience. So, I went into this with an open mind and an eagerness to learn, even though I knew it would be challenging, yet it would also be very valuable for my future in the PR industry.  

The PR industry is definitely portrayed in a glamorous light and I thought that I would step into this internship with an abundance of knowledge from everything I have learned at University so far. I was quick to realise that a lot of what we are taught in the classroom plays only a small part in this fast-paced industry.

Jordyn, under 100 words – describe your interning experience… 

The reality of my experience, over the 10 months I was with Pursuit proved that practical experience in the PR industry is so important whilst studying at University. I got to see first hand all the time, effort and hard work that goes into having a PR business in order to be successful. I know I have a lot more to learn, however interning with Pursuit has confirmed my passion for PR!

 

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Jordyn Rankin

 

With this in mind, do you think Intern experiences should count towards university credit points?

I think that every University should encourage more students to undertake internships because the benefits are endless. However, in my opinion, the most important benefit is that it gets your foot in the door, gets your name out there and is a way of networking and forming relationships, which is so important to do.

Real-life experience has personally given me a lot more confidence and motivation to succeed and now I’m able to add an internship on my resume, which is also a huge bonus. Brooke (Founder of Pursuit Communications and Central Coast Chronicle) has been an amazing mentor and from day one, I always felt supported in my work and my ideas. With her help, I can now go into my next internship or job interview with some real industry examples and knowledge that will set me apart from the rest.

Where do you see the PR industry moving in the next three to five years?

This is a very hard one to predict because of how fast the industry is evolving and how much the web and social media revolutionises the way the PR industry operates. Having also studied Marketing at Tafe I can definitely see both PR and Marketing complimenting each other and becoming more integrated. Utilising both of these disciplines is definitely proving the overall success of businesses today in reaching its target markets. As a result, I think there will always be a demand for experienced, result driven PR practitioners.

 

How so?

The PR industry is a lot more than just press releases and getting the word out to journalists. (If you’re still thinking that it’s just media releases, you really need to chat to Pursuit – some of the ideas Brooke comes up with for her clients are absolute “WOW-factor!”)

So following this line of thinking, PR is becoming more popular for businesses (well I think so!) because of the multitude of ways a message can be executed. PR isn’t advertising, nor is it like marketing. It’s all about storytelling and shaping an image of a certain product, service, event, or organisation. Therefore, PR gives businesses an exciting way to stay connected with their customers (both existing and potential) and an opportunity to educate the general public about what it is they do – in (perhaps) an unconventional way. 

Any tips for those considering starting an internship program?

The sooner you start interning the more you will get out of your degree and the more experienced you’ll be entering the workforce after University. You will learn so much more by gaining practical experience, so step out of your comfort zone, ask questions (there are no right or wrong questions) and make your resume stand out above the rest. 

Finally, interning is also a lot more than just showing up and doing what you’ve got to do. It’s about being proactive in the office, anticipating what might be happening and asking if you can help (go above and beyond!) it’s also about getting to know what other PR agencies are out there and what they’re all about so I highly recommend researching, talking to people and attending networking events!! It will hugely benefit you and your future as a PR practitioner during your time at University and also when you step foot into the real world.

Brooke’s note: Jordyn, thank you for what you added to Pursuit and to the launch of Central Coast Chronicle. You were here at a critical time for both businesses and your ability to adapt and “switch gears” from “PC” to “CCC” at a moment’s notice was very much appreciated. I wish you continued success with your studies and entering the workforce.

FriYAY wrap-up 28 April

Another fantastic session with lots of attendees this afternoon in my 5pm Instagram chat.

Today I discussed – “Challenges” and the benefits of running one of these for your business.

We’ve all seen those challenges on social media, three days to a great body, 14 days to become your own sales rep and so on.

Are they beneficial? If you do run one, what do you get out of it? I discussed this and more.

Key points:

*Share your “Challenge” with a specific audience, don’t just share it to everyone, make it specific and then target those customers.

*KIS – Keep It Simple – it will make the challenge more enjoyable for everyone (you and the participants)

*Prepare ALL your content in advance – This way you’ll be ready to go and won’t be frantically creating documents or content at the last minute and you’ll be lest likely to have errors!

I do have some ideas for some challenges I can hold and if you’d like more details CONTACT ME.

Next up I discussed ShadowBanning on Instagram

This seems to be affecting a lot of businesses on Instagram. So what is it? It’s when your hashtags become undiscoverable, therefore your posts can’t be found and you’ll notice a decrease in the number of likes.

Key points:

*It’s POST BASED – NOT – account based

*There is a way to check if you’ve been shadowbanned, or if a particular post has been shadowbanned. CONTACT ME and I’ll send you the details.

Weekly wrap-up:

*Logies discussion and Samuel Johnson winning the gold!

*Radio ratings results; Alan Jones return provides boost for 2GB, and the interesting results for FM radio.

That’s it for this week. Hope you all have a great weekend.

 

Why *where* you meet is as important as who you’re meeting

Most of us will have been in the situation where we’ve met someone, a potential client or colleague even family or friends at a location that just isn’t right.

Remember how that made you feel?

That’s why, whenever I ask to meet someone I always like to meet somewhere where the service is nothing short of A+, the variety of food and beverages can cater to whatever situation, so coffees in the morning that can extend to morning tea or even lunch if I need to spend longer with a client and the venue *must* be in a central location that’s easy to access for everyone.

Recently, I had a meeting in the city and told my followers via Instagram Stories that the location was one of my all time favourite locations to meet when I’m in the city.

Why is this location one of my favourites?

Beyond the reasons listed above; there’s a WOW factor, the subtle lounge music that’s playing softly in the background, the ease of parking or access via public transport and the fact that it’s in a location that’s easily recognisable, even if you aren’t overly familiar with the CBD, you can find this place in an instant!

Now, before you’ve even met with a potential client or whoever it is you’re meeting, remember you want them to feel at ease and confident they can reach the meeting destination without any difficulties.

So where you meet, is as important as who you’re meeting.

Tell me, where do you like to meet?

Do you want to know my preferred meeting places?  

Fill in the form below and I’ll email you my list of top places to meet in Australia.

Insights into public relations

I’ve been thinking about the best way to highlight the way public relations (PR) & social media works in the world, is to talk to those who use it / work in the industry / study it and employ ME to assist their business with their PR and social media goals.

So, over the coming weeks, I’ll be sharing some insights from some of those in my networks to show YOU how PR and social media works.

If there’s a question you’d like me to address, please pop it in the comments below.

I’d love to answer your questions, or have one of our guest bloggers answer it for you!

The Ed Sheeran effect

Unless you’ve been under a rock, it’s hard not have seen or heard one of the two new songs from hitmaker Ed Sheeran.

Ed’s currently on a promotional tour of Australia and it appears to be doing great things for him, with his two newly released songs placed at one and two on the ARIA charts

So, what lesson can we take from Ed?

Well, there’s many but the one I’d like to focus on today is that simplicity wins, always.

Ed takes to stage, television and radio studios with just a guitar and that sublime voice of his. Now, that is a skill in itself there’s no taking away from that.

But there’s no bells and whistles, just as there shouldn’t be when it comes to promoting your business.

Simple messages, without fluff will always stand a better chance of cut-through than those with unnecessary words.

I’d like to take the opportunity to remind our readers that we’re still offering FREE PR advice – click here to answer two simple questions and I’ll get back to you with feedback.

Goals for 2017

“Perfection is not attainable, but if we chase perfection we can catch excellence.”

—Vince Lombardi

Earlier this month I sat down and did some planning for my business. I looked at potential opportunities for my own business, opportunities for our current clients and planned a strategy to acquire new business, to help others achieve their goals this year.

With this in mind, I’d like to hear what areas of marketing, PR and social media your needs improving for your business.

I’d like YOU to contact Pursuit and then I’ll get back to you with two tips to get  YOU started. That’s right I’ll help you FREE!

I’ll repeat that… That’s right I’ll help you FREE!

I’ll then be choosing one business from those who contact Pursuit to receive a one-on-one session with me to flesh out ideas and get you closer to achieving your business goals in 2017.

Do it NOW!

Fill in the contact form below and you’re one step closer to success.

Olympic Dairy Milk?

A bit of fun post for a Friday.

Cadbury has released a special “Australian Olympic Team Edition” of their chocolate.

It’s not Vegemite (been there, done that) and it’s not pavlova, although we think that may be a great one (anyone listening at Cadbury??)

It is, Lamington and according to product description includes: “Dairy Milk milk chocolate with raspberry jam flavoured pieces, vanilla cake flavoured pieces and coconut”.

Ahhh YUM!

But wait there’s more. No really!

In July an Apple Crumble Bar will be released, also in support of the Australian Olympic Team.

If this is what Olympians eat, sign me up.

Makes me think, what “Aussie” flavoured chocolate block would you like to see?

 

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Lamington Dairy Milk – Image via AdNews

Original story here.

 

Hop to it!

A friendly reminder to use seasonal events to promote your business.

Offer regular clients hot cross buns, have some chocolate Easter eggs at your reception area and acknowledge suppliers, contractors and colleagues.

We can provide marketing and PR assistance for your business – simply click on the contact us tab above.

Easter

We’re doing it for YOU!

Welcome to 2012.

Hope your plans are all falling into place.

One of the big things on our agenda this year is to refresh our website and we want YOUR input.

What do you want from a PR website?

Perhaps it’s a page where you can find common PR related Q&A’s?  A look at the lighter side of PR?

Profiles of our clients? Profiles of key people within the media?

A wrap up of what’s happening in the world from a PR perspective?

Let us know, we want to make the NEW Pursuit Communications website as useful for YOU as possible!

You can leave your comments below or tweet us  or send us a Facebook message.